3 Easy Steps to Divorce with Wunderlist

Trying to become a social media guru means trying every new app you find out there so I sign up for just about everything there is, including the latest personal organizer and list-making miracle, Wunderlist.

Wunderlist App Logo
                                                    Download the Wunderlist app here!

Well, maybe it’s not new, but it’s new to me and TBG (The Big Guy). We were really entertained by it and tried all the features. You’ll probably love it since it’s one of the easiest personal organizers we’ve found. The main features include shared lists, notes, conversations and reminders.

TBG and I are always going out and buying things on our grocery list at the same time causing duplications in our reserves. This is not that much of a problem unless the universe is coming to an end. But since we like to think of ourselves as master and mistress of the universe, and must conquer all things digital, we think this app is just the cat’s pyjamas.

Step 1: Create a grocery list with Wunderlist

We hung around during cocktail hour one night figuring out how to use all the cool features (nerd city here, chez nous). We caught on quickly due to the intuitive nature of the app and, loving it immediately, a shared grocery list was born. Right away, we embraced uber-efficiency and the prospect of getting stuff done!

Step 2: Feel digitally superior with Wunderlist

After congratulations to each other on the pure beauty of our collective genius, I created another list and chose the most critical tasks to begin our new, perfectly organized life. In desperate need of reminders to do things like clean the toilet and pick up cat poop, I decided to use Wunderlist to create a list of things I should do daily. That seemed like a good idea until TBG said, “Why don’t you create a list for the whole week?” That sounded reasonable, so after a short search for the edit function, I easily changed the title of the daily list to a weekly list. He’s so smart, isn’t he? Not sure if it’s going to work for me yet, but hey – I’m a flexible, easy-going housemate, and being agreeable is so attractive, right? No marital strife in this household!

Step 3: Assign tasks with Wunderlist

But don’t count your anniversaries before they’re hatched, I always say. Just one little glitch reared it’s ugly head and I feel obligated to warn all you happily married folk out there. There’s a way to assign a task to people you share a list with. So for example, if I’m not going near the pet food store, but TBG is, then I can assign picking up cat treats to him. I thought this was great until a few hours later, this little exchange below poked a hole in our perfectly organized wedded bliss:

Wunderlist 1

That’s right, anyone can assign and re-assign tasks as they please. Hmmm, now where did I put that business card for the family lawyer?

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You vs. Cat – The new iPad app by Purina Friskies

A new iPad app has the potential to take social to a whole new level!  Now we have an iPad app offering a cross-species online game!  With You vs. Cat, you can now engage in online fun playing a form of tablet hockey with your pet!  But don’t make any big bets with Fluffy.  According to the world-wide leaderboard, the felines are trouncing the humans. With their quick reactions, probably inherent in their superior mousing DNA, they are natural goal-tenders and can easily shut you out regardless of your best stats for shots on goal.  The demo cat Buddy is building quite a star reputation and an ego to go with it.  By all reports, he has taken cat arrogance to a new level after wiping the floor with his human opponents.

 

What makes this so interesting to marketers is that we are talking about some really great content with  unique value to consumers while creating some great buzz for the Friskies pet food brand by Purina.  Promoting a brand by offering apps that do very little will become a thing of the past if the You vs. Cat app becomes a trend leader.

 

If marketing efforts just push the message over a variety of channels, the message will likely get lost in the clutter.  But create valuable or interesting content and people will use it, talk  about it, write about it, love it and post videos of it.  They will blog, post, comment and ask for new features and new equally fun or useful media.  The potential for word of mouth exposure to the brand is enormous and that’s sure to include all kinds of posts in the social media sphere. And what cat-loving social-addict is not going to love this?

 

Can we have some fun?  Let’s keep an eye on the various platforms together over the next few months and if your friends or colleagues post something about You vs. Cat, record it in the comments here.  Include scores if that detail is offered.  I’d be interested to know how far and how quickly the news spreads.  And I would like to see if the cats continue to win!