The Near Miss

Social media is addictive. One of my biggest fears in life is that I might miss a great experience or opportunity. So I spend too much time consuming social media for fear of missing something. But sometimes missing something can be a good thing.

Last week, I was driving home when a car pulled out from behind a parked truck and almost hit me head on. The tires screeched and my adrenaline pumped. We didn’t crash – it was a near miss. We paused, looked at each other in relief for a moment, then went on our ways. But what if we’d hit? How would life be different right now?

Sometimes near misses happen in business too. I once found what I thought was the perfect career opportunity. The job description fit my skills and it was just what I wanted. The interview went well and I liked the big boss. I thought an offer was just around the corner, then suddenly . . . nothing. Pure silence. The opportunity fizzled out and I was left empty-handed. A few months later, a friend in the know told me that I’d had a lucky escape. It seems it was just another form of the near miss. My life might have been miserable working for that big boss.

I remember a time of great disappointment when I didn’t get a new client signed on. He seemed so eager to work with me that I started writing his blog before we’d sealed the deal. In a couple of weeks, he replied that some unforeseen circumstances had come up and the timing wasn’t right for his digital media strategy. Was it a lost opportunity or a near miss? Maybe he would have been a difficult client. I may never know.

Can you experience a near miss in the world of social media? Have you ever thought of posting something negative about someone? We all feel this way sometimes. Maybe you want to post a rant on Facebook about your mother-in-law. Or how about a slur against a co-worker on Twitter? Ever want to ridicule a celebrity or engage in a flame war with a stranger? If you did post it, think of how your life might be changed for the worse.

Do yourself a favour. If you write it, count to ten and read it again. Put your tolerance filters on and revise it before hitting the share button. You might just find you’re grateful for a near miss.

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Published by

Sheila Gregory

Sheila is a professional business writer with a background in marketing and corporate communications. She is available for freelance assignments in business writing, blogging, content marketing, social media strategy, editing and proofreading. Please contact her by email to discuss your next project: promotion.notions2@gmail.com

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