How do I apply for my kitty to be a Catvertising star?


Toronto-based ad agency John St. knows what the people want, and it’s not commercials. It’s cat videos.

In this parody video, the agency who brought us the viral sensation “Pink Ponies: A Case Study” is now turning its attention to another animal, one that has effectively taken over the Internet: Cats. That’s right: Fluffy, funny and adorable cats.

(MORE:Kitty vs. Metronome: The Epic Duel, in 3/4 Time)

The serious (and hilarious) video discusses how cat videos are becoming “an unbelievably effective new business tool,” which John St. promises to capitalize on by creating the world’s first and only catvertising agency, complete with kitty video studio. Their stated goal is to integrate cat videos into every part of the consumer experience. We say, bring it on.

In fact, while this video is supposed to be pure satire, we think that John St. is on to something here. Catvertising…

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Sheila Gregory

Sheila is a professional business writer with a background in marketing and corporate communications. She is available for freelance assignments in business writing, blogging, content marketing, social media strategy, editing and proofreading. Please contact her by email to discuss your next project:

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